1st International CRP Community Conference

14th - 16th May 2012 in Cambridge (MA), USA

Picture of the skyline of Cambridge (MA), USA International Customer Reference Program Managers and Marketing practitioners with a desire to exchange or learn about the advantages of Customer Reference Selling were invited to personally network, meet their peers in a relaxed atmosphere at the first face-to-face meeting and social networking event of the International CRP Community (ICRPC). The agenda met the expectations of the people who are new to Customer Reference Programs as well as highly experienced marketing practitioners.

Leading vendors within the Customer Reference Program space sponsored the evening activities, such as the reception at the Hotel Marlowe on Monday, 14th May and a joint dinner at the MIT Museum on Tuesday, 15th May. These were:

TechValidate

MRM Reference Consulting

ROInnovation

Mainstay Salire

Boulder Logic

inEvidence

Metia

Influitive

Projectline Services

Big Sky Communications

 

Benefits of attending the event:

Attendees were provided with the opportunity to:

  • Meet their peers from within international B2B and IT companies
  • Networking to build or further establish relationships with peers
  • Best practice examples, workshops and many educational presentations
  • Learn about cultural differences in a global Customer Reference Program
  • Meet international vendors and learn from them about the newest innovations and best practices on how to further enhance your Customer Reference Program
  • Day-to-day deliverables of a Customer Reference Program
  • How to leverage from engaging your customers with social media
  • Enjoy evening social events with people from around the globe

Who attended:

Over 50 Customer Reference Program and Marketing professionals from across the United States, Canada, Germany, United Kingdom, Italy, Sweden and Costa Rica attended the first annual ICRPC conference. Companies such as EMC, Siemens, Intel, Scala, Iron Mountain, VMWare, Cisco, Microsoft, Symantec, Sitecore, Centerline Digital, Projectline Services, Metia, Boulder Logic, ROInnovation and many others were attending or even presenting at the event and exchanged best practices around Customer Reference Marketing.

Contact details:

For additional information about the past event or information on future events, please feel free to contact Claudia Koenig at CKoenig-Consulting under: ckoenig-consulting@gmx.de or call +49-162-6287418